PASSION FOR DETAIL

w11logoSM

PASSION FOR DETAIL

Each London W11 cashmere style has a
minimalist detail such as

buttonLogo2
The starting point of the creation of our London W11 cashmere capsule collection is a mood board. This reflects the colors, details, current and future trends up to six to eight months ahead.
cashmere-fingers2
The mood board kicks off ideas for shapes, details and color concepts that are then sketched on to paper. Nothing is
rawCashmere2
Our cashmere scarves are designed in collaboration with a London artist. The starting point is, again, a mood board in Italy. After this a painting is created using Acrylic paints. The finished painting is scanned and then printed on to our
insideOutSeems2
The finished designs are sent to our manufacturer to create a luxurious cashmere garment, which you will then receive carefully packaged in our luxury gift box with
crinkleNeck2

These details, paired with the finest cashmere yarn the market offers and a
perfect fit, make the London W11 cashmere items essential but diverse
wardrobe staples.

w11logoSM