Mindful Luxury – Minimal Waste, Many Lives

Mindful Luxury - Minimal Waste, Many Lives

We have almost no wastage. Our cashmere yarn is used until fully consumed; end of cones are collected and re-spun for use in upcoming production for prototypes.

We are trans-seasonal, we design garments wearable throughout the year. Old merchandise which has to be cleared at a discounted price is not part of our product strategy. Our garments are designed to last and are on the shelf until the very last item has left. For us that is conscious design, fitting into the world of today and beyond.

Conscious design and luxury quality give a garment many lives, preserving its value. The modern garment of today and the future is fit for resale or passing on as a gift, prolonging its journey and avoiding the fast end destination of a landfill.