LONDON W11 Core Values
London W11 is more than a brand. It is a lifestyle and a set of principles born of passionate personalities who work as we live. We take the search for solutions and design icons to imbue our creativity and instil confidence and relevance.
LONDON W11 Design Values
Timeless modern chic design in sustainable, luxurious and dependable quality is at the heart of London W11. It is an idea brought to life through lines, shapes and material. Modern design balances the timeless chic with the luxurious, the sustainable with the dependable. It is always evolving, changing, building upon the previous. London W11 is cashmere knitwear in context, made to suit us and our lives; items we can depend on. Our design process is a dialogue between the need for solutions and our enduring ideals. Timeless modern design, highest quality and sustainability of the cashmere yarn make each item into a dependable garment with a stylish and relevant look, arming its wearer.
Stylish, timeless modern design, luxurious and sustainable cashmere yearn, responsible manufacturing create ethical products to last. It is our fundamental aspiration to create cashmere garments for you which look good, feel good and last for good.
To achieve what we aspire to, the sourcing of the material, the provenance of manufacturing, the depth of design detail and the context of the item, together build the layer above our design values.
Then, choosing simply the best yarn from renowned mills in Italy and Scotland, who have a proven record of sourcing responsibly the raw material, building relationships with manufacturers who have a history of crafting luxurious garments and ethical management , brings the finish of our creation process and ensures that our product achieves our aspirations as your daily solution.
Creating garments that last, give lasting pleasure and are lasting solutions, is our take on slow fashion.