Welcome to London W11!
I am passionate about luxury essential items, items which have a long term value and are just effortlessly chic. I hope to share this passion with you!
My career in fashion started in the 90’s after I graduated from university. I was lucky to work from the start with exciting labels such as Helmut Lang, Jean Paul Gaultier and Norma Kamali. My marriage took me to live in Milan and Paris where I continued to work for luxury labels Christian Dior, Prada and Calvin Klein. Along came three wonderful children. At last we arrived in London where we first lived in vibrant Notting Hill.
At that moment, I had worked for years in fashion and with several luxury brands. I felt that the market lacked a versatile, modern but luxurious cashmere product. I aimed for a product with a low cost per wear, longevity, an easy solution to dress every day effortless chic. A product that is designed for you to depend on, easy to care for and to feel utterly glamorous in as a conscious shopper!
There was no choice for me but to produce the product I aimed for in Italy and Scotland. With partners who have a long heritage of producing cashmere items of globally known luxury brands using the finest cashmere yarn the market offers.
LONDON W11 was born, named after the eclectic neighbourhood of Notting Hill that provides so much inspiration for the cashmere styles I design for you, and for myself.
For me a luxury product comes with beautiful packaging. Wanting to feel truly treated, the packaging is part of a luxury shopping experience. Therefore each London W11 item is carefully placed in silk paper and arrives in a beautiful gift box, wrapped with grosgrain ribbon to ensure your luxury shopping experience.
Enjoy your journey through our shop and let us know if we can assist you!
Founder of London W11