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In the latest instalment of our London W11 Meets series, we chat to editor and stylist Nini Khatiblou.

Nini is a London-based stylist and Fashion Editor, who has worked across some of the UK’s most renowned magazines. She currently splits her time between styling celebrity and fashion shoots for PHOENIX Digital and working with a host of exciting brands including London W11.

We sat down with Nini to chat style muses, Notting Hill hotspots and style rules.

 What inspired you to pursue a career in fashion?

When I was younger I worked in the cupboard at New Woman Magazine. I was surrounded by all these amazing clothes and accessories and everyone around me was so stylish – something just clicked inside me and overnight I became obsessed with clothes and fashion.

Whats the best part of your job? 

I split my time between working for PHOENIX Magazine and styling for a range of womenswear brands. It couldn’t be more different to a 9 to 5 job! I love the variety of work, and constantly meeting and working with new people.

How would you describe your signature style?

Casual with an unexpected twist. I never feel better than when I’m wearing leather trousers or jeans, a cashmere knit layered u

nder a super sharp blazer and a pair of statement flats.


Where do you get your inspiration from?

 Absolutely everywhere; Instagram and Pinterest always play a huge role when I’m looking for shoot inspiration. I also find travelling and people-watching abroad hugely inspiring too.

Whats your number 1 style rule?

Take time to discover what your style is and run with it. Find the colours and shapes that suit you and then build a wardrobe of items that all work together. There’s nothing worse than wearing an outfit and not feeling good in it.

Whose style do you covet the most and why?

 I’ve always been a huge fan of the same four celebrities – the Olsen Twins, Alexa Chung and Sienna Miller. They all make fashion look totally effortless. You can tell they dress for themselves which I find really empowering.

Tell us about your favourite piece from the London W11 collection and why?

I’ve been a fan of the brand for quite some time now – the quality and versatility of the designs is everything that I look for when I’m shopping for new clothes. The raw edge cashmere crew neck in black is at the top of my wish list.

What are your top London hotspots for eating, shopping and drinking?

 You’ll often find me enjoying a spot of brunch outside Nicole’s in Westbourne Grove; it almost feels like you’re in Paris! My dinner plans tend to be quite low-key; I’m a regular at Lemonia in Primrose Hill, they do the most amazing sharing starters and moussaka. For drinks with friends, Soho is my preferred choice; there’s such a lively energy and welcoming feel to the area.

Whats your favourite travel destination? What do you need for a perfect holiday?

I think Italy has to be my favourite; a big bowl of pasta near the beach and plenty of sunshine is all I need for the perfect holiday.

 Finally, what do you like to do to relax? 

 When I’m not working, my favourite ways to switch off mainly involve cooking and exercising. I love being in the kitchen with the radio on. Equally, I find exercising and running ideal for clearing my head. I pop in my headphones, map a run and forget all about my work stress.

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