Posted on

How To Make Your Fashion Habits More Sustainable

How To Make Your Fashion Habits More Sustainable

Sustainable fashion; it’s the current environmental issue that’s on everyone’s lips and screens. Increasingly, consumers are turning away from fast fashion, and are instead attempting to turn their wardrobes green. It may initially seem to be impossible; in a world where a new collection can arrive on your doorstep the day after its release, how can we be sustainable? Yet there are several small, easy changes that we can make, in order to make a big difference on our environmental impact.

Cut Down

The most fundamental rule to make your wardrobe more sustainable is simply to cut down on your spending. According to a recent study from the Chalmers University of Technology, 100 million tonnes of new textile garments come on to the market, thanks to the ever-increasing demand from the West. Only a tiny percentage of these are thought to be worn more than 100 times, with the rest being worn and thrown away soon after.

Decreasing both money spent and the environmental impact of fashion and making a careful consideration of whether you need a product before you buy it will help both your bank balance and the planet.

Look at Fabrics

Start to consider exactly what each garment you buy is made from. Where possible, avoid petroleum-based synthetics including the ever-popular polyester and nylon. Each time fabrics such as these are washed, they release thousands of microfibres that end up polluting rivers and oceans. They also never biodegrade – a feature to consider when so much of our fashion now ends up in landfill. Instead, opt for natural fabrics – particularly ones that have been ethically and organically sourced.

Mend More

Rather than rushing to throw a garment away once it has a hole or tear in it, try to mend it or take it to a repair shop instead. Not only will it save you money and keep your garments looking newer for longer, but it will prevent unwearable clothing being sent straight to landfill.

There’s also a new ‘Visible Mending’ movement, which encourages vibrant and colourful repairs to clothes for a celebration of sustainable repairs and customisation of your garments. Add a patch to a worn out pair of jeans, or new colourful buttons to a jacket for a twist on its original state.

Acknowledge the Makers

It’s important to seek out brands that have strong, ethical relationships with the farmers and workers that help to create their products. Companies that use sweatshops to produce their clothing or do not pay their employees a fair wage are neither sustainable or ethical. Instead, look for brands that have close working relationships with their employees, and who treat them fairly. London W11 sources its cashmere from Mongolia, where we have long-standing relationships with the goat farmers to ensure an entirely sustainable and ethical source. The fabric is then crafted in Scotland and Italy, where each step of the production process is ethical and completely trackable. Read more about our cashmere journey here.

Posted on



In the latest instalment of our London W11 Meets series, we chat to editor and stylist Nini Khatiblou.

Nini is a London-based stylist and Fashion Editor, who has worked across some of the UK’s most renowned magazines. She currently splits her time between styling celebrity and fashion shoots for PHOENIX Digital and working with a host of exciting brands including London W11.

We sat down with Nini to chat style muses, Notting Hill hotspots and style rules.

 What inspired you to pursue a career in fashion?

When I was younger I worked in the cupboard at New Woman Magazine. I was surrounded by all these amazing clothes and accessories and everyone around me was so stylish – something just clicked inside me and overnight I became obsessed with clothes and fashion.

Whats the best part of your job? 

I split my time between working for PHOENIX Magazine and styling for a range of womenswear brands. It couldn’t be more different to a 9 to 5 job! I love the variety of work, and constantly meeting and working with new people.

How would you describe your signature style?

Casual with an unexpected twist. I never feel better than when I’m wearing leather trousers or jeans, a cashmere knit layered u

nder a super sharp blazer and a pair of statement flats.


Where do you get your inspiration from?

 Absolutely everywhere; Instagram and Pinterest always play a huge role when I’m looking for shoot inspiration. I also find travelling and people-watching abroad hugely inspiring too.

Whats your number 1 style rule?

Take time to discover what your style is and run with it. Find the colours and shapes that suit you and then build a wardrobe of items that all work together. There’s nothing worse than wearing an outfit and not feeling good in it.

Whose style do you covet the most and why?

 I’ve always been a huge fan of the same four celebrities – the Olsen Twins, Alexa Chung and Sienna Miller. They all make fashion look totally effortless. You can tell they dress for themselves which I find really empowering.

Tell us about your favourite piece from the London W11 collection and why?

I’ve been a fan of the brand for quite some time now – the quality and versatility of the designs is everything that I look for when I’m shopping for new clothes. The raw edge cashmere crew neck in black is at the top of my wish list.

What are your top London hotspots for eating, shopping and drinking?

 You’ll often find me enjoying a spot of brunch outside Nicole’s in Westbourne Grove; it almost feels like you’re in Paris! My dinner plans tend to be quite low-key; I’m a regular at Lemonia in Primrose Hill, they do the most amazing sharing starters and moussaka. For drinks with friends, Soho is my preferred choice; there’s such a lively energy and welcoming feel to the area.

Whats your favourite travel destination? What do you need for a perfect holiday?

I think Italy has to be my favourite; a big bowl of pasta near the beach and plenty of sunshine is all I need for the perfect holiday.

 Finally, what do you like to do to relax? 

 When I’m not working, my favourite ways to switch off mainly involve cooking and exercising. I love being in the kitchen with the radio on. Equally, I find exercising and running ideal for clearing my head. I pop in my headphones, map a run and forget all about my work stress.

Posted on

The Best Female-Led Exhibitions in London

For centuries, upper class white men dominated art as a medium. It was trailblazers such as Frida Kahlo and Joan Jonas who carved out a space for female artists. Today, women’s art is something to be celebrated, both in its own right and because of its inherently gendered (and politicised) position. To honour this celebration, we present the top five female-led exhibitions in London, from Baroque paintings to a curation of Frida Kahlo’s cosmetics.


Frida Kahlo: Making Her Self Up

  After 50 years of being sealed away by her husband, Frida Kahlo’s wardrobe was uncovered       in   2004. Never before shown outside of Mexico, this V&A exhibition presents a carefully   curated   selection of personal artefacts, including her famous embroidered clothing, blusher   and   lipsticks, as well as her red-booted prosthetic leg. As Kahlo suffered from physical   ailments   throughout her life, this exhibition shows just how important clothing can be for an   individual   in shaping and transforming their identities.



Lubaina Himid: Our Kisses Are Petals

After becoming the oldest Turner Prize winner in 2017, Himid has taken to the Baltic Centre for her latest exhibition. Our Kisses Are Petals features paintings on cloth that resemble the style of the Kanga, a fabric traditionally worn by East African women. The pieces are each inscribed with words from poets including James Baldwin, Essex Hemphill and Audre Lorde, creating what Himid describes as ‘speaking clothes’. The cloths are hung in a flag-like and nationalistic fashion, disrupting expectations and subverting notions of identity and what ‘belonging’ means today.




A Woman’s Place

With the Representation of the People Act celebrating its centenary this year, the stately              home at Knole is presenting the work of six contemporary artists throughout its house and     grounds. The exhibition focuses on the progression of women that have contributed to the   history of the National Trust property, shining a light specifically on the untold stories of its   women. Highlights include letter extracts from Anne Clifford and Frances Cranfield and   specially commissioned works from Melanie Wilson, Lindsay Seers and Emily Speed.




Joan Jonas at the Tate Modern

One of the most important female artists to emerge from the 60s and 70s and pioneer of video and performance, Joan Jonas continues to produce work at the age of 82. This exhibition is the largest collection of Jonas’s work ever held in the UK, and houses her early work from the 60s through to more recent installations. Exploring topics such as feminism, sexuality and climate change, Jonas’s creations remain as poignant and as relevant as they were when she began her work.




Women and Power: A Walk Through Tate Britain

  The Walk Through British Art exhibition at the Tate Britain contains a virtual tour of its     selection of women’s art throughout history, inspired by the 100th anniversary of   the Representation of the People Act.  The online collection presents a curated selection of   paintings by prominent female artists from the 17th century through to modern day, including   Evelyn John, Bridget Riley and Mary Beale, allowing you to take yourself on a handpicked tour of some of Britain’s finest art.